Is this as boring as it sounds?
Yes. Especially when it goes wrong. Not only is it boring but it’s incredibly stressful, potentially financially ruinous and is the biggest issue facing the advertising industry when it comes to commissioning music.
To successfully navigate these sorts of issues, you need to employ people who work at the coalface. While there are thousands of talented composers out there, not many of them are aware of the dos and do nots involved when it comes to advertising, which is why so many projects end in litigation.
We are frequently invited to lecture directly to agencies on these kinds of issues, including presenting the music lecture on the IPA and APA courses.